The Trainer Joe Story 

"When you live your personal legacy, and you want something, the universe conspires to help you achieve it." — King of Salem, from the Alchemist

I Thought I Was Living The American Dream. I Was Wrong.

About a decade ago, I thought I was living the American dream. I had landed a football scholarship at one of the top engineering schools in the nation, earned my degree and began my desk job as an engineer soon afterward. 

By all accounts, I should have been happy. But I wasn’t. I’d wake up each morning feeling like I was just going through the motions. I wasn’t working at anything that sparked my passion 50 hours a week. I was doing what society was telling me was The American Dream, but this dream was not fulfilling me. 

My interests lie elsewhere—in fitness and financial freedom.

It was around that time that my cousin, who saw how demoralized I was, recommended I read some books on self-improvement. I picked up a copy of “Rich Dad, Poor Dad”. This book was very influential and started me on a whole new path in life.

I realized that the conventional education I received in school was taking me down the wrong path —the path to slaving away 50+ hours a week, spending money on things that distracted me from my unhappiness, going into debt so I could slave away some more to service the debt, then retiring to some manicured golf community when I would be too old and tired to really enjoy life.

The UNconventional education I was getting from reading books like “Rich Dad, Poor Dad” and “Total Money Makeover” by Dave Ramsey taught me something else—that true freedom to live your passion was only possible if you weren’t a slave to debt.

I knew that in order to get out of debt as fast as possible, I had to get a part-time job on top of my full-time engineering job. The manager at the gym where I worked out every day asked if I wanted to be a personal trainer there, and so my career in fitness began.

It wasn’t long before my clients were encouraging me to open up my own gym, and many of them promised me that they would come work out with me there if I did.